Author: Bruce Fielding

Bruce began his career in advertising in 1976 as a copywriter following completion of the UK’s first advertising-specific BA Arts courses (at Ealing School of Art). He has worked at a variety of advertising agencies at many levels – from Junior Writer to Creative Director to Chairman and CEO – mostly in London, with occasional work in Canada. Germany, Switzerland and Scotland. Due to mergers and acquisitions, some of the agencies he has worked for have been absorbed and have acquired new names. Where that’s happened, these are the current names: Publicis London; McCann London; Adam & Eve DDB; Ogilvy & Mather; RKCR/Y&R. Apart from these agencies, he also started two of his own, exiting the last one in 2002, since when he has invested in Tech businesses, mentored young people at the SCA2.0 and spent time driving elegant cars elegantly and fast cars fast (on tracks, of course).